As the design lead at Contentful, I partnered regularly with my counterparts in Content and Demand Gen, to create integrated campaigns that drove qualified leads. We created over 30 original assets, each one with a campaign built around it that typically consisted of GDN, social, email, and a landing page. 

Below is an example of a typical integrated campaign, built around the white paper, “The Rise of the Digital Factory.” I provided creative direction and layout on this white paper, while my Visual Designer provided the illustrations. In the campaign (below), I created the ads and social assets that you see. As our team grew, this work was eventually handled by my Production Designer, but I created the framework and provided creative direction throughout.